Forthcoming from Emerald Group, 2026
Revolutionizing Strategy and Innovation for the Age of AI
AI is unleashing uncertainty at an unprecedented rate, enabling the launch of disruptive business models within a matter of days. While startups and investors have learned to test, adapt, and abandon strategic hypotheses at scale, established organizations remain stuck in slow planning cycles and steep hierarchies, philosophically ossified in an era of mass production.
The result is predictable: incumbents optimizing for efficiency while insurgents optimize for learning. Information flows faster than ever; organizations respond slower than ever. Without a fundamental rethink of how we do strategy, many businesses will be wiped out by the coming wave of disruption.
The core problem is fatal abstraction—the tendency of organizations to manage to metrics that have become disconnected from the causal reality they're supposed to represent. Leaders optimize for P&L performance while the underlying business model erodes. Strategies are built on assumptions that have never been tested. Information is filtered until only comfortable news survives.
The alternative is to embrace uncertainty rather than wish it away. This means adopting Bayesian reasoning: starting with "I don't know," forming explicit hypotheses, testing them against reality, and updating beliefs based on evidence. It's how effective investors think. It's how good founders operate. It's how AI operates.
This book provides the philosophical foundation, mental models, practical tools, and a complete venture model for leaders who want to govern to the level of uncertainty they actually face.
Michael Nichols has spent a decade at the intersection of corporate strategy, venture capital, and innovation. At Robert Bosch, he led the Global Accelerator Program—coaching 300+ ventures across 20 countries—and co-created the Bosch Innovation Framework. At Mann+Hummel, he led corporate strategy and M&A while managing a $30M+ venture portfolio.
He is an Honorary Practice Fellow at Imperial College Business School and the creator of Phaneros, an AI-powered strategic analysis platform. His work has been featured in Developing Leaders Quarterly, and he is a contributing author to Corporate Explorer Fieldbook (Wiley, 2023).
Full bio →The book will be available in August 2026. Sign up to be notified when it launches and receive early excerpts.
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